Golf Marketing – Golf Courses are using Text Message Marketing

by Michael Armstrong · 0 comments

Golf Mobile MarketingGolf marketing has taken a big step into the future in California with the use of text message marketing. Golf courses and clubhouses have realized the many benefits of connecting with their golfers via mobile. The use of mobile devices and smartphones is on the rise; any business who takes advantage of this fact is going to benefit in many ways.

Golf marketing used to rely heavily on traditional means of advertising, including flyers, newspaper and television ads, and billboards. The trouble with these methods is that they aren’t reaching only golfers. Many of the people who see ads for golf courses aren’t paying any attention because they don’t even own their own set of golf clubs.

A big advantage to having mobile marketing campaign is that it can be tailored to reach only golfers. This means that all of your ads— SMS messages –and special offers will reach people who are interested in them, in contrast to only a small percentage of traditional ads actually being seen by golfers. Using a good marketing campaign when compiling cell numbers for your SMS marketing database will ensure that you effectively reach those interested in what you have to offer.

The benefits of SMS marketing are many. Text message marketing can be used in a lot of different ways to attract new business, as well as keep and reward existing golfers. One benefit is to retain business on tee time cancellations. Whenever you have a last minute cancellation, text message marketing can fill it so you don’t lose money. An SMS message allows you to instantly alert your clientele that a tee time has opened up. You can even include a discount on the round for any takers.

Text message marketing can help golf courses increase sales in the pro shop. Offering special deals or coupons to your existing customers is one way. Simply send out a text message with the offer, and the golfer only needs to show the salesperson their phone to receive the discount on their next purchase.

Increase traffic at the range by offering a discount on a bucket of balls. Golf courses are using this method with success. It can be used to increase traffic in the short or long term. Having a slow day on the course? Send out a bulk text message offering a discounted price on a bucket of balls for the next 2 hours, or until a certain cut off time that afternoon. If Tuesdays are your slow day, offer a discount on balls or 9 holes on Tuesdays. The options for increasing traffic on your course are limited only to what you can dream up.

Text message marketing can also increase the sales in your clubhouse. Send out texts to golfers who are currently on your course with a special offer or discount on drinks after their round. Golfers will appreciate their business being rewarded in this way, and this can increase loyalty to your course.

Text message marketing is a great way to engage your customers on a more personal level. Golf courses that are taking advantage of mobile marketing are seeing the impact on their bottom line.

If you are looking for a text message marketing company that caters to golf courses, check out Tatango or Trumpia.  Both of these SMS marketing companies are leaders in the field.


 

California Mobile Marketing including Text Message Marketing, Mobile Websites, Mobile Phone Advertising and Mobile Apps is changing everything.  Mobile Marketing in California is taking off.     If you’re a California Golf Course owner interested in learning more about mobile marketing strategies, you have come to the right place.

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