Mobile Websites for Small Businesses

by Michael Armstrong · 1 comment

Small Business Mobile WebsitesMobile websites for small businesses in California are a big part of a complete mobile marketing strategy, and any business that wants to remain viable in the coming years needs to have a presence on the mobile web.

More and more consumers are using the mobile web and accessing it from more places than ever before. With the increase in mobile devices such as smartphones, mobile has become more and more important to business survival than ever before. It’s estimated that by 2013, more people will be accessing the internet from a mobile device than from a desktop PC. People are no longer chained to a PC, so your small business website shouldn’t be either.

Businesses must also become mobile marketers. With the rise in mobile usage, every marketing ploy a business undertakes must consider how to address mobile consumers if it wants to remain viable. The mobile strategy you choose needs to address how your website looks and performs on the mobile web. A mobile website cannot perform the same as a regular desktop website, just by virtue of the smaller screen and the need to be viewable on different mobile platforms such as iOS or Android.

There are some important points to consider when developing a mobile website. First of all, your business needs to recognize the need for a mobile website and address how you want to accomplish it. Are you going to redesign your regular website, getting a mobile website done in the process, or are you going to keep your existing website as is and just add a mobile website? These considerations affect your mobile website and the experience you want to provide your mobile consumers. Do you want a stand-alone mobile website just for them, or do you want your mobile website to be an extension of your regular one?

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Another consideration in developing a mobile website for small business is the objective you’d like to reach. What is your business looking to achieve? What type of consumer are you trying to attract? What information do you want to convey to your customers? The answers to these questions will need to be shared with your mobile website developer so they can have them be reflected in the website itself.

A mobile website should be a simplified version of your regular website. There are good reasons for this, including the fact that mobile devices don’t have quite the speed or the screen size that a desktop computer has. In simplifying your mobile website, keep in mind the most important points you want to make to your consumer, and work to be sure that those points are included in your mobile viewing experience. Everything else can be let go as long as your main objectives are fulfilled.

Outsourcing mobile website development is a great way to establish a mobile presence for your small business. Outsourcing saves you, the business owner, two of your most important commodities: money and time. Two online outsourcers include oDesk and Elance. Both are very good at bringing contractors and employers together and allowing them to work together as if they were in the same office. Search out mobile web builders and developers by sorting through testing results, hiring reviews and qualifications. Review and approve work that is done before payment is made. Hire as many experts as you need, whether that is one mobile website developer or a whole team of them. Outsourcing gets you the mobile website design you need and the mobile presence your small business requires.


California Mobile Marketing including SMS Marketing, Mobile Websites, Mobile Advertising and Mobile Apps is changing everything.  Mobile Marketing in California is taking off.  If you’re a California Small Business owner interested in learning more about mobile marketing strategies, you have come to the right place.

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Categories: Make a Mobile Website Mobile Website Design Mobile Website Designers Mobile Website Development Mobile Website Outsourcing Mobile Website Vendors Mobile Websites

Peter Made December 24, 2012 at 4:51 pm

A lot of business are not only doing mobile sites but they are also doing apps. Which is something that you can download on your smart phone and use that as a substitute for the mobile website.